The Client

Unión Ganadera is a family-oriented company dedicated to creating happiness through high-quality foods that bring people together. With over 60 years of experience, they offer a wide range of products, including Sausages, Milanesas, Nuggets, and Pulpetas. Their products are available in various outlets, and they aim to expand nationally and internationally, maintaining a commitment to quality and family values.

The Ask

Unión Ganadera sought to launch a new website alongside their Instagram account as part of their rebranding effort. They wanted both platforms to be unified and to represent the company’s identity accurately. The new website needed to showcase their diverse product categories, provide customers with nutritious recipes using their products, and highlight who they are as a company, including their values and mission. The goal was to create a cohesive and engaging online presence that effectively communicates Unión Ganadera’s commitment to quality and family values.

The Approach

We crafted a visually engaging website that seamlessly integrated with their new Instagram account. The design emphasized their rebranded identity, with sections dedicated to showcasing product categories through high-quality images and descriptions. We incorporated interactive recipe pages to help customers make nutritious meals with Unión Ganadera products. Additionally, we developed a comprehensive “About Us” section to highlight the company’s history, values, and mission. By employing responsive design techniques, we ensured the site offered a seamless user experience across all devices, effectively unifying their online presence.

Implemented immersive animations throughout the site to enhance user engagement and create a dynamic browsing experience. These animations brought the content to life, making product displays more interactive and guiding users smoothly through the website’s various sections.