The Client

Be Strong is a sportswear brand designed for women with attitude and determination. Its proposal combines comfort and style, offering ideal garments for those who want to feel powerful and break with the established.

More than sportswear, Be Strong presents itself as the perfect motivation to resume physical activity and achieve new goals. A brand that inspires women to be the best version of themselves with every step.

The Ask

The client’s request consisted of the comprehensive design of packaging and labels, including bags for fast shipping, bags made of different materials for in-person deliveries, personalized labels for garments and stickers to reinforce the brand’s identity in every detail.

The Approach

The project’s focus was on respecting the brand’s color guidelines and designing pieces that conveyed its essence. Phrases aligned with the Be Strong spirit were included, reinforcing the sense of belonging and creating an emotional connection with customers. The goal was to generate loyalty and build a community around the brand’s values.