The Client

Cale & Cael creates high-quality, ethically made, custom leather goods. With a focus on superior craftsmanship and community support, all pieces are designed to be timeless and durable. They prioritize ethical sourcing, handcraft each product with exceptional detail, and donate a portion of profits to support disadvantaged children. 

The Ask

Cale & Cael sought to design a high-impact landing page for a special sale featuring two iconic brand items. The primary goal was to maximize conversion rates and boost public awareness by creating an engaging and informative user experience that highlighted the unique features of the products.

The Approach

The design strategy involved creating a landing page that emphasized Cale & Cael’s unique value proposition of customizable, high-quality leather goods. The page highlighted the ease of personalization, showcasing how each product can reflect individual style. It also underscored the practicality and daily usability of the products. Visual and guided steps were provided to demonstrate the customization process for the featured items. Additionally, the importance and value of artisan craftsmanship, which ensures exceptional quality, were prominently featured to reinforce the brand’s commitment to ethical and meticulous production.

The landing page showcased Cale & Cael’s distinctive personalization options, allowing customers to customize high-quality leather products to reflect their individuality. Visual guides demonstrated the easy steps for personalizing the featured items, highlighting the brand’s unique value and attention to detail.